MoxieLash. 8-figure DTC business launched.
Built the MoxieLash store from scratch on Shopify. Launched into a category that didn’t exist (glueless magnetic lashes), scaled to 8-figure DTC during the 2020 surge.
What we walked into.
Launch a product category that didn’t exist — glueless magnetic lashes — with no existing storefront, brand system, or proven conversion path.
The approach.
Scoped and shipped by senior operators — the same people you meet on the call, not a junior team you never see.
Designed and built a custom Shopify Plus theme from scratch, no template.
Architected the DTC funnel and product education around a brand-new category.
Hardened the storefront to hold up under the 2020 demand surge.
What shipped.
Real, production outcomes from a live engagement.
MoxieLash
Beauty / Shopify Plus · Full build → launch → scale
Reply within 1 business day · No commitment
Other brands we've shipped.
Every project below is a live production engagement. Open any one for the full story.
Ready to build a store that actually converts?
Book a free 30-minute strategy call and discover how we can transform your Shopify store.