/ Case studyHealth / Fasting nutrition

ProLon. Conversion + Core Web Vitals lift.

Full revamp of the ProLon storefront for the 5-day fasting-mimicking diet. Redesigned the conversion path, rewired the subscription flow, and tuned the front end for sub-second LCP.

RevampCROPerformance
Sub-1s
LCP target
Rebuilt
Conversion path
Revamp
Full storefront
prolonlife.com
ProLon storefront
The challenge

What we walked into.

A subscription-driven fasting-nutrition storefront whose conversion path and front-end performance both needed a full overhaul.

What we did

The approach.

Scoped and shipped by senior operators — the same people you meet on the call, not a junior team you never see.

/ 01

Redesigned the conversion path end to end.

/ 02

Rewired the subscription flow.

/ 03

Tuned the front end for sub-second LCP.

The outcome

What shipped.

Real, production outcomes from a live engagement.

Improved conversion path and subscription flow.
Sub-second LCP and a Core Web Vitals lift.
Cleaner, faster storefront.
/ Engagement

ProLon

Health / Fasting nutrition · Revamp engagement

  • Site revamp
  • CRO
  • Speed optimization
ShopifyCROCore Web Vitals
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