Moxie. Lifestyle expansion launched cleanly.
Expanded the Moxie brand beyond lashes into jewelry, fragrance, and lifestyle. Built the storefront to handle multiple collection worlds while keeping a single brand voice.
What we walked into.
Expand a lash brand into jewelry, fragrance, and lifestyle without fracturing a single brand voice.
The approach.
Scoped and shipped by senior operators — the same people you meet on the call, not a junior team you never see.
Built a multi-collection storefront.
Structured distinct collection worlds under one brand.
Kept a single brand voice across categories.
What shipped.
Real, production outcomes from a live engagement.
Moxie
Beauty + lifestyle · Brand expansion build
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Other brands we've shipped.
Every project below is a live production engagement. Open any one for the full story.
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